My connection to the iconic Canadian brand Woods runs deep, making it an absolute thrill and honor to collaborate directly with Woods Canada on the development and launch of their Fall 2024 campaign: HERITAGE 1885 COLLECTION by WOODS.

With a dynamic team and an exceptional producer, I embraced many roles on this project, channeling everything from weatherman to magician. The first challenge? Creating a cozy fall setting in the heart of a B.C. spring. Mission accomplished.

I contributed to concept development, creative direction, and on-set art direction, working seamlessly with the photographer and directing the talent. Embracing a bit of risk, I opted for two different photographic talents to capture the campaign’s desired tone—one for studio shots and another for the stunning exterior field shots.