Inspire the consumer.
Show, don’t tell.
Exceptional creative. Exceptional results. Provided senior level creative strategy and execution across a global chain of luxury hotels that operate in more than 80 properties worldwide. Delivered results-oriented strategic outcomes that leveraged every single aspect of Fairmont’s extensive brand touchpoints while remaining sensitive to the cultural nuances of each region and language. Added consistent value to marketing initiatives by ensuring that no stone was left unturned, and every dollar invested was maximizing harmony between disparate brand elements.
Fairmont’s Global Ski Campaign
Fairmont Ski campaign surpasses all records with 1000+ bookings increase versus previous years.
“Everyone’s an Original” campaign.
Provided innovative thinking and leadership for Fairmont’s “Everyone’s an Original” campaign. Custom website development allowed users to upload personal photos and stories from trips to Fairmont locations. Compelling storytelling was leveraged across social networking sites, mobile, blogs, and print. Campaign resulted in a 300% increase in traffic and drastically enhanced conversions.