Data-Driven Creative Strategies.
The separation between strategy and design is artificial. At McDonald’s, I showed corporate, franchisees, and partners the true potential of digital menu boards (DMB). I transformed them from mere on-screen menus to high-impact billboards that shape consumer habits in real-time, push initiatives flexibly, and leverage data insights. Bridging gaps between price points, global brand programs, and national campaigns has boosted revenue-driving programs like McDonald’s Monopoly campaign. My multi-media creative expertise revealed that DMBs are robust, real-time, data-driven canvases, far more than just menus.
Weather-Responsive Monopoly Ads Drive Engagement.
McDonald's digital menu boards feature creative, weather-responsive Monopoly game advertisements, dynamically changing based on real-time weather data to maintain customer interest and encourage participation in the game.
Weather-Driven Promotions Boost Monopoly Game Engagement.
Using digital menu boards to trigger Monopoly game promotions based on local weather conditions, increasing customer engagement and driving sales by offering weather-appropriate incentives like hot drinks on cold days.
Done Right, Digital Menu Boards Have the Potential to Spark Inspiration and Lead Consumer Experiences.
When executed effectively, digital menu boards can create captivating and interactive consumer experiences. High-quality visuals, personalized suggestions, and dynamic content can inspire customers, influence purchasing decisions, and elevate brand perception, positioning McDonald's as a leader in customer engagement.