
Creating valuable brand transactions through the intersection of data, media and memorable moments.
For five years, I have delivered results-oriented creative leadership for various departments within RBC’s internal and external corporate marketing and communications infrastructure. Providing in-depth strategy, core design and creative direction to numerous national programs for the purpose of achieving specific, measurable success outcomes that drive RBCs key growth targets.
RBC Winter Olympic Activation
RBC Winter Olympic Activation
Custom interactive hockey game with live leader board. Created for the eXperience RBC store at Sherway Gardens in support of the Olympic Games Beijing – Winter 2022.